Using AI & TikTok

This tutorial explores how pub owners can leverage TikTok’s integrated AI features to create engaging video content more easily. The content covers key AI functionalities including content recommendations, search optimization, voice-over tools with AI voices, automatic captions, and the TikTok Taco chatbot. A major focus is on CapCut, TikTok’s editing app, which offers AI-powered video editing through features like the AI clipper tool, professional templates, and AI-generated music. The tutorial emphasizes how these AI tools remove barriers to consistent content creation, allowing pub owners to maintain an active TikTok presence and reach new local customers. It concludes with a practical exercise encouraging viewers to film a simple pub scene, edit it using CapCut templates, and post it to TikTok to experience the AI-assisted creation process firsthand.