TikTok for Publicans
TikTok is a fast-growing platform where creative, short videos connect businesses with highly engaged audiences. For publicans, it offers a unique opportunity to attract new customers, showcase your pub’s personality, and drive footfall with authentic content.
This playlist guides you through every step of leveraging TikTok for your pub. From setting up your account to creating engaging content and measuring success, you’ll learn how to make the most of this powerful platform.
Videos in this playlist:
- Introduction to TikTok – Understand TikTok and its value for pubs.
- Setting Up TikTok – A step-by-step guide to getting started.
- Creating Content – Tips for making standout videos.
- Utilising Trends – Stay relevant by tapping into popular trends.
- Engagement and Advertising – Build relationships and boost visibility.
- Measuring Success – Track your performance and refine your strategy.
Get ready to unlock TikTok’s potential for your pub!
Introduction to TikTok
Click this symbol above to find the topic you're looking forTikTok offers a massive opportunity to engage with a younger and highly active audience. The platform is perfect for showcasing your pub's unique atmosphere, your staff, your events, your food, your drinks,...
Setting Up TikTok
Click this symbol above to find the topic you're looking forHere's how to set up TikTok for your pub. First of all, you need to download the app from the Apple Store or the Google Play Store, depending on your smartphone. Simply download the app for free and follow...
Creating Content
Click this symbol above to find the topic you're looking forTikTok thrives on creativity, authenticity and humor. Content that feels real and relatable tends to perform better on the platform. Pubs can leverage this by showcasing the human side of your business,...
Utilising Trends
Click this symbol above to find the topic you're looking forThere are a few ways to find trending content on TikTok, which will help to give you inspiration for your videos. You could find popular creators in the food and drink world, of which there are plenty on...
Engagement and Advertising
Click this symbol above to find the topic you're looking forWorking with local TikTok influencers can boost your pub's visibility by tapping into their engaged and loyal audience. These influencers already have trust with local followers, so their recommendations can...
Measuring Success
Click this symbol above to find the topic you're looking forMeasuring your success on TikTok is crucial to understanding what's working and where improvements can be made. You should be focusing on views, that's how many people have watched your videos, engagements,...