Social Media Strategy

A social media strategy is a plan for how you're going to use social media to achieve specific marketing goals. It outlines the actions you're going to take to achieve your goals and how you're going to measure success. Having a social media strategy for your pub can...

Your pub's brand is its personality and values. To define it, determine your pub's mission and vision. What do you want to stand for? Consider your target audience and what resonates with them. Create a unique selling proposition that differentiates your pub from its...

It's important to be clear on what you want to achieve from your social media activity. For most businesses, the main goal of social media is awareness: to get more people aware of their business and what services and products they offer. By promoting your pub and the...

Understanding who your audience is in social media is critical to the success of your social media efforts. By understanding who you're trying to target in social media, you can create content that really resonates with them and you can use social media to achieve...

When deciding which social media platforms to prioritize for your pub, you should consider your target audience. Look at the demographics, the interests and behaviours of your target audience to get a sense of where they are most likely to be active on social media....

Checking your social media activity is important to make sure everything looks good and works well. It helps you to see which posts people like, what isn't working and if your social media profiles match your goals. You can get rid of any old or inactive accounts and...

A content calendar is a schedule of the content that you'll post on social media. This can help you to stay organised and ensure that you're consistently posting fresh content each week. Normally, you would plan your content at the beginning of the week and then you...

Create a simple plan for how you'll handle content, such as setting time aside to come up with fresh ideas, deciding who will create and share the content and having regular check ins to see how your posts are performing and how you can make improvements.​Social media...

Decide who will do what on your team. You'll need a content creator, that's someone to create posts such as photos and videos. A community manager, that's someone who will interact with your customers, maybe answer questions on DM or reply to anything you've been...

Reach is the number of people who see your post. It shows how far your content is spreading and how many unique users it's reaching. A higher reach means that more people are becoming aware of your content. Engagement is how many people interact with your content....

Social media is a great tool for recruitment. Use social media to share your job openings and to reach more potential candidates. Post about what makes working at your pub great, like your team events, perks or just fun moments to show off your pub's culture. Engaging...