Social Media Process
Welcome to the Social Media Process playlist! This series covers essential steps for managing your pub’s social media efficiently. From building a strong team and gathering content, to scheduling posts, handling customer service, and managing crises – we’ve got you covered. Plus, we’ll help you maintain content consistency for long-term success. Watch each video to optimise your social media strategy and ensure your pub stays connected with its audience.
Team Building
Effective social media requires a dedicated team. Start by identifying all of the tasks involved in managing your pub's social media and estimate the time required for each task. This may include content creation, community management, analytics tracking, advertising...
Content Gathering
There are loads of tools available for team communication and collaboration. One idea could be to set up a WhatsApp group. You could create a group called 'social media content' for any staff willing to participate. Use the group description to outline the rules, such...
Content Calendar
A content calendar keeps your posts organised and ensures consistency. Plan monthly. Map out content ideas for the entire month to stay on track. Incorporate themes like seasonal events, promotions or public holidays. Include variety too, so balance your promotional...
Customer Service
Good customer service on social media can enhance your pub's reputation, so a few key tips to remember include: respond quickly, aim to reply to comments and messages within a few hours, use templates for common queries to save you time, be polite and friendly, always...
Scheduling
Scheduling tools offer you the ability to keep your social media channels up to date with fresh content, without having to dedicate time each day to posting something new. Scheduling tools allow you to plan your posts in advance, freeing up time for other tasks. Most...
Crisis Management
A crisis could be a negative review going viral, a staff related incident or a misunderstanding about a post. Signs of a crisis include a sudden spike in negative comments or a post receiving significantly more attention than usual in a negative context. First,...
Content Consistency
Cross posting the same content across different social media platforms can certainly save you time, but it should be used strategically. First, tailor the content for each platform. You may wish to adjust your captions, hashtags and formatting based on the platform's...