Social Media Measurement
Welcome to the Social Measurement playlist, designed to help UK pubs track and optimise their social media performance. In this series, we’ll guide you through the key metrics to measure, how to prove ROI, the best tools for analysis, and how to evaluate whether your social media efforts are paying off. Perfect for refining your strategy and driving better results!
Introduction to Measurement
Social media measurement is the process of reviewing and measuring the efforts of your social media activity on your business. It's a great way to understand if the efforts you've been putting into Facebook, Instagram and TikTok have been paying off. Social media...
Key Metrics
So, what are the key metrics that you can track to analyse the performance of your social media? Follower or page likes is a good way of understanding how you're managing to grow your community over time. Keep an eye on unfollows too, as this might be down to perhaps...
Proving ROI
Proving the return on investment for social media campaigns involves demonstrating the value and impact of your efforts in terms of tangible outcomes, such as event ticket sales or table bookings. To start, you need a clear understanding of your objectives. Ask...
Measurement Tools
All of the social media platforms provide free analytics. These offer key information to help you analyse your efforts. Familiarise yourselves with these dashboards to understand the metrics that they can provide. This is what Facebook Insights looks like. This free...
Is Social Media Working?
You can evaluate social media effectiveness by asking these questions. Are your goals being met? Compare results to your original goals, such as reaching a certain number of followers or achieving specific engagement rates. Are you seeing growth? Check if your...