Social Media Essentials
This is your complete guide to mastering social media marketing for your pub in 2025. Across 10 concise, practical videos, we’ll walk you through everything you need to know to build, grow, and optimise your pub’s online presence.
From understanding the basics of social media to creating effective strategies and mastering platforms like Facebook, Instagram, and TikTok, we’ve got you covered. You’ll learn how to manage reviews, create engaging content, measure success, and streamline your processes. Plus, we’ll show you how to audit your efforts to keep things on track.
Introduction to Social Media
100:00:02,720 --> 00:00:07,680Hi and welcome to Social Mediafor Publicans twenty twenty five. 200:00:07,680 --> 00:00:12,555I'm Alison Battersby and I'm asocial media marketer and trainer. 300:00:12,555 --> 00:00:15,755I've spent the lastfifteen years helping...
Social Media Strategy
Click this symbol above to find the topic you're looking for100:00:05,360 --> 00:00:08,880A social media strategy is aplan for how you're going to 200:00:08,880 --> 00:00:13,420use social media to achievespecific marketing goals. 300:00:13,475 -->...
Essentials – Facebook for Publicans
Click this symbol above to find the topic you're looking forFacebook is still the most popular social media platform in the UK. A staggering seventy seven percent of the UK uses it actively. If your pub has a broad customer base, then Facebook is the best social...
Essentials – Instagram for Publicans
Click this symbol above to find the topic you're looking forInstagram is one of the most popular social media platforms in the UK, with over thirty million users. It's a perfect place for pubs to showcase their unique character, events and offerings through photos,...
Managing Review Sites
Click this symbol above to find the topic you're looking forTripAdvisor is a popular platform that millions of people use to find bars, restaurants and other businesses. It's a really important platform for pubs because a huge amount of customers rely on the reviews...
Essentials – TikTok for Publicans
Click this symbol above to find the topic you're looking forTikTok offers a massive opportunity to engage with a younger and highly active audience. The platform is perfect for showcasing your pub's unique atmosphere, your staff, your events, your food, your drinks,...
Essentials – Social Media Content
Click this symbol above to find the topic you're looking forIn twenty twenty five, social media content trends focus on engagement and authenticity. Here are some key trends to discover. Short form video, that's platforms prioritising short and engaging video content...
Essentials – Measurement
Click this symbol above to find the topic you're looking forSocial media measurement is the process of reviewing and measuring the efforts of your social media activity on your business. It's a great way to understand if the efforts you've been putting into Facebook,...
Social Media Process
Click this symbol above to find the topic you're looking forScheduling tools offer you the ability to keep your social media channels up to date with fresh content, without having to dedicate time each day to posting something new. Scheduling tools allow you to plan...
Essentials – Auditing
Click this symbol above to find the topic you're looking forChecking your social media activity is important to make sure everything looks good and works well. It helps you to see which posts people like, what isn't working and if your social media profiles match...