Social Media Competitions
Welcome to the Social Media Competitions playlist! 🎉
In this series, you’ll learn everything you need to know to run successful social media competitions for your pub. From planning and running your competition to best practices, tips, and post-competition activities, this playlist will guide you step-by-step to engage your audience and grow your pub’s presence online.
Watch the videos below for practical advice and actionable strategies! 📱📈
Introduction to Social Media Competitions
Choose prizes that are really going to excite your audience. Consider offering vouchers for food or drinks, tickets to events that are happening at your pub or merchandise or branded items that you acquire. Also, combining forces with others is a great way to attract...
Planning Your Competition
Choose prizes that are really going to excite your audience. Consider offering vouchers for food or drinks, tickets to events that are happening at your pub or merchandise or branded items that you acquire. Also, combining forces with others is a great way to attract...
Running Your Competition
Use multiple platforms to promote your competition. Share posts on both Facebook and Instagram. Use eye catching visuals and very clear messaging. If you have an email newsletter, you could alert your subscribers that you are running a competition in social media and...
Best Practices and Tips
When running your social media competition, clearly communicate the rules and the prize. Format your caption so the entry mechanic is really clear with steps or emojis. Show the prize in your images or video. Partner with collaborators, like influencers or other...
Post-Competition Activities
It's important to understand how well your competition performed, so that you can analyse the return on the investment and make any tweaks for your next competition. So you should be asking, was the competition well received? Did you get a lot of entries? Did you...