Social Media Advertising

Facebook and Instagram advertising is a way to promote your pub using paid ads on these platforms. These ads can be made up of images, videos or multiple images called carousels that appear in users' feeds. This allows you to reach a wider audience, to increase your...

There are three main types of ads that you can buy on Facebook and Instagram. The first is photo ads. These are perfect for daily specials or showing off the pub's atmosphere. Video ads are great for giving a tour or highlighting events. And carousel ads are ideal for...

A meta pixel is a piece of HTML code that's placed on your website to help optimise your ads and track any conversions, such as bookings or sales. It helps to gather valuable data on user behaviour, such as who's visited your website and allows you to retarget them...

The ability to target your ideal customer means your ads can be incredibly relevant and eye catching to social media users. So, have a think about who you're going to be targeting in your social media adverts. You can target based on age, gender, location, interests...

When it comes to choosing your budget and your schedule for your advertising campaign, first of all, try and consider how much you'd like to allocate towards this as a test new that you pay for those, so that you can perhaps reallocate a test budget from something...

Reviewing ad performance is essential because it tells you how effective your campaign has been at reaching and engaging your target audience. Metrics like reach and clicks give you a good understanding of what's working and what's not, allowing you to make changes...

To create effective ads, use high quality images and videos that showcase your pub. Keep your message clear and direct and test different formats and messages to see what resonates best with your audience. Here's an example of a great ad advertising spending New...