Instagram for Publicans
Welcome to the Instagram for Publicans playlist, designed to help you leverage Instagram to grow your pub’s presence. This series covers everything from setting up your profile to advanced strategies like influencer marketing and running competitions. Whether you’re just starting or looking to optimise your efforts, these videos will guide you step-by-step in creating engaging content, attracting followers, and driving business.
We’ll also introduce Meta Business Suite, a powerful tool for managing all your social media activities in one place, offering valuable insights and simplifying scheduling, advertising, and reporting.
Here are the 10 videos included in this playlist:
- Introduction to Instagram
- Navigating Instagram
- Branding Your Instagram Profile
- Content Strategy
- Growing Your Audience
- Instagram Stories and Reels
- Instagram Advertising
- Using Insights and Analytics
- Collaborations and Influencer Marketing
- Instagram Competitions
Introduction to Instagram
Click this symbol above to find the topic you're looking forInstagram is one of the most popular social media platforms in the UK, with over thirty million users. It's a perfect place for pubs to showcase their unique character, events and offerings through photos,...
Navigating Instagram
Click this symbol above to find the topic you're looking forInstagram has evolved a lot over the years and in twenty twenty five it's more interactive than ever before. Instagram is centred around visual content, with users able to share images, videos known as reels...
Branding Your Instagram Profile
Click this symbol above to find the topic you're looking forYour Instagram profile is often the first impression people get of your pub. It's so important to ensure that your branding is strong, consistent, and visually appealing. Instagram is all about the visuals....
Content Strategy
Click this symbol above to find the topic you're looking forA mix of content types will keep your Instagram feed fresh and engaging. Post photos of your pub's interior, your food, your drinks, videos of events that are happening at your pub or behind the scenes...
Growing Your Audience
Click this symbol above to find the topic you're looking forBuilding a solid audience on Instagram is a great way to spread the word about your pup. It's not just about the numbers, it's about creating a community that's genuinely interested in what you have to...
Instagram Stories and Reels
Click this symbol above to find the topic you're looking forInstagram Stories and Instagram Reels are two of the most effective ways to engage your audience with short and snappy content. Both features allow you to share more casual, behind the scenes content that...
Instagram Advertising
Click this symbol above to find the topic you're looking forBoosted posts can be a powerful tool for enhancing your pub's online visibility and reaching new customers. Paid posts, known as boosted posts, are a great way to ensure that your best content reaches more...
Using Insights and Analytics
Click this symbol above to find the topic you're looking forInstagram insights allows you to track the success of your posts, so you can see what's working and what's not. Understanding your audience's behaviour and preferences is key to improving your overall...
Collaborations and Influencer Marketing
Click this symbol above to find the topic you're looking forInfluencers can help spread the word about your pub to a larger or a more targeted audience. By partnering with influencers who align with your pub's brand, such as local food bloggers or lifestyle...
Instagram Competitions
Click this symbol above to find the topic you're looking forInstagram competitions are a great way to engage your audience and attract new followers. Competitions could involve customers sharing a photo of their experience at your pub, tagging their friends or...