Facebook for Publicans

 Click this symbol above to find the topic you're looking forFacebook is still the most popular social media platform in the UK. A staggering seventy seven percent of the UK uses it actively. If your pub has a broad customer base, then Facebook is the best social...

 Click this symbol above to find the topic you're looking forA very common mistake is to think that because you have, say, two thousand followers on your Facebook page, that two thousand people are going to see your posts. Follower numbers have a small impact on the...

 Click this symbol above to find the topic you're looking forYour profile picture should be something that's easy to recognize and unique to your pub. Ideally, this should be your distinctive logo, but you could also use a high quality image of your pub's exterior if...

 Click this symbol above to find the topic you're looking forTo make your pub stand out on Facebook, focus on creating unique posts which really showcase what makes your pub special. Social media users love to see authentic, honest content, which tells the story of...

 Click this symbol above to find the topic you're looking forIt's good to aim to post at least three to four times per week to maintain engagement with your audience. However, quality of your posts matter more than quantity, so ensure that each time you create a post...

 Click this symbol above to find the topic you're looking forYou don't need professional equipment to create good videos. A smartphone with a decent camera is enough to shoot high quality footage. Make sure your videos are clear, well lit and focused on engaging...

 Click this symbol above to find the topic you're looking forAlways aim to respond to comments and messages promptly and politely. For comments, whether they're positive or negative, always thank the customer for their input and respond in a friendly and professional...

 Click this symbol above to find the topic you're looking forFacebook events are a powerful tool for pubs to attract more people to special nights that you're hosting, live music events, or seasonal events at your pub. Creating an event on Facebook allows you to share...

 Click this symbol above to find the topic you're looking forThe best way to encourage reviews of your pub on Facebook is simply to ask. After a customer has had a positive experience, whether in person or through an online interaction, invite them to leave a review...

 Click this symbol above to find the topic you're looking forMessenger allows you to handle customer inquiries in real time, which is essential for providing excellent customer service. All of these messages are direct to you, so they're not public. And some of the...

 Click this symbol above to find the topic you're looking forA good Facebook reel grabs attention quickly, is visually engaging and tells a story in a short amount of time. For your pub, this could be a quick tour of the interiors, a behind the scenes look at the...

 Click this symbol above to find the topic you're looking forStories are video or photos that are posted to your profile on Facebook or Instagram that last for just twenty four hours on your profile. They show behind your profile picture and they're meant for really...

 Click this symbol above to find the topic you're looking forFacebook groups are an incredibly powerful tool for your pub to build engagement with your local community. You can connect with customers and potential customers, promote your business in a more personal...

 Click this symbol above to find the topic you're looking forBoosted posts are a quick and easy way to reach more people with your Facebook content. When you boost a post, you're paying to increase its visibility so that it's shown to a wider audience, even to people...

 Click this symbol above to find the topic you're looking forMeta insights is a free area in the Meta Business Suite, which shows you how well your posts have performed and helps you learn more about who's following your Facebook page. Only admins have access to this...