Content Creators & Influencer Marketing
Welcome to the “Influencer Marketing” Playlist 🎯
Discover how to effectively use influencer marketing to promote your pub. From finding the right influencers to building lasting relationships, planning campaigns, avoiding pitfalls, and measuring success—this playlist covers everything you need.
Start with the basics, explore advanced strategies, and transform your pub’s social media presence with authentic and impactful partnerships. Let’s get started!🚀
Introduction to Influencer Marketing
Influencer marketing is when your business collaborates with individuals online who have a significant and engaged following. These individuals, known as influencers or content creators, have built an audience who value their opinions and their recommendations. The...
Finding the Right Influencers
If you're starting to look for influencers to work with, then the best places to look are Instagram and TikTok. Have a manual search. Just start typing in phrases into the search bar on either platform like food blogger, drinks blogger or lifestyle influencer. And...
Building Relationships with Influencers
It's important to engage with influencers in a genuine way, so that they're more inclined to promote you. The best way to contact an influencer is to simply message them directly on Instagram or TikTok. If they have an email address in their biography, you could send...
Campaign Planning and Execution
There are so many great examples of hospitality businesses using influencers for spreading awareness. Here are just a few. Starting on Instagram, this influencer has reviewed the pub where they've stayed and enjoyed some great food. So you can see lots of video here...
Avoiding Common Pitfalls
There are definitely a few no no's when it comes to engaging with influencers. First, choosing the right influencer. Make sure that they are local or that they have a chance of visiting your pub and ensure that the influencers values align with your pubs. Mismatched...
Measuring Success
Measuring the effectiveness of influencer marketing campaigns is crucial to understanding the return on investment and making informed decisions for future campaigns. Here are some of the key metrics and steps to help you measure influencer marketing. So, when you're...
Advanced Strategies
Measuring the effectiveness of influencer marketing campaigns is crucial to understanding the return on investment and making informed decisions for future campaigns. Here are some of the key metrics and steps to help you measure influencer marketing. So, when you're...