by Joel Stone | Jan 24, 2025 | Best Practices, Social Media Measurement
Introduction to Measurement Learn how to measure the impact of your social media activity with insights from platforms like Facebook, Instagram, and TikTok. Discover how tracking data like reach, engagement, and audience demographics helps optimise your pub’s...
by Joel Stone | Jan 24, 2025 | Best Practices, Social Media Measurement
Key Metrics Track important social media metrics like followers, reach, engagement, website traffic, and DMs to assess how well your pub’s social media is performing. Use tools like Google Analytics to measure the impact on bookings and customer engagement. Next...
by Joel Stone | Jan 24, 2025 | Best Practices, Social Media Measurement
Proving ROI Learn how to prove the ROI of your pub’s social media campaigns. Track link clicks, monitor website traffic, and calculate financial return using tools like Bitly and Google Analytics. See how to measure and justify your social media investment. Useful...
by Joel Stone | Jan 24, 2025 | Best Practices, Social Media Measurement
Measurement Tools Learn how to use free social media analytics tools (Facebook, Instagram, TikTok) to track the performance of your pub’s posts, understand your audience, and optimise your social media strategy. Improve engagement and measure success with key...
by Joel Stone | Jan 24, 2025 | Best Practices, Social Media Measurement
Is Social Media Working? Learn how to evaluate your pub’s social media effectiveness by tracking growth, engagement, bookings, and platform performance. Adjust your strategy based on data-driven insights, optimise posting times, and enhance content formats for better...
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