by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Introduction to Social Media Advertising Learn how to use Facebook & Instagram ads to increase your pub’s visibility, reach the right audience, and boost bookings. This video covers ad types, targeting options, and tips for cost-effective advertising. Next...
by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Types of Ads and Tools Learn how to create impactful Facebook and Instagram ads for your pub. This video covers photo, video, and carousel ads, ad manager features, targeting, and budget tips for maximum visibility and engagement. Next...
by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Setting Up for Success Learn how to set up a Meta Pixel to optimise your pub’s Facebook and Instagram ads. This video covers tracking website visitors, retargeting with ads, and setting clear campaign objectives to improve ad performance. Next...
by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Audience and Ad Creation Learn how to target the right audience for your pub’s ads on Facebook and Instagram. This video covers setting up location, age, interests, and custom audiences, plus tips on creating compelling ads with tools like Canva. Download Resource:...
by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Budgeting and Scheduling Learn how to set your pub’s budget and schedule for Facebook & Instagram ads. Discover how to test with small budgets, use daily or lifetime budgets, and adjust your schedule for optimal results, especially for events and promotions. Next...
by Joel Stone | Jan 24, 2025 | Advanced Social Media Tactics, Social Media Advertising
Measuring Success Learn how to review your pub’s ad performance on Facebook & Instagram. Discover how to assess key metrics like reach, clicks, and cost per result. Plus, get tips on adjusting your creatives and budget to boost ad performance. Next...
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